Data-Driven Keyword Research and Expansion
At SERP BEAT, we believe in transparency. That’s why we’re laying out our proven SEO Topic Research process – designed to not just drive traffic, but to generate the right kind of leads for your business.
Our 6-Step Process
Understanding Your Ideal Customer (ICP)
- Objective: Clearly define who your perfect customers are – their pain points, motivations, and how your product or service is their solution.
- Action: We’ll collaborate to create a detailed ICP profile.
- Outcome: A crystal-clear picture of your target audience, guiding all our research efforts.
Initial Keyword and Topic Research
- Objective: Uncover keywords and topics your ideal customers are actively searching for.
- Action: We dive deep into comprehensive keyword research.
- Outcome: A vast list of thousands of potential topics, all relevant to your ICP.
Relevance and Demand Check
- Objective: Narrow down the list to the most impactful topics.
- Action: We rigorously verify relevance to your ICP and ensure topics have a minimum search volume of 10+ searches per month – a sign of genuine interest.
- Outcome: A refined list of topics with proven potential.
Performance Data Analysis
- Objective: Leverage your existing data to validate topic potential.
- Action: We analyze your Google Search Console data to see how these topics have historically performed.
- Outcome: A final list of topics backed by real-world data and proven search interest.
Prioritize Topics for Content Creation
- Objective: Focus on topics that will drive leads and build authority.
- Action: We strategically evaluate each topic based on:
- Alignment with your core product or service
- Transactional intent (likelihood to convert)
- Competition level
- How well it solves your ICP’s problems
- Outcome: A prioritized content calendar packed with high-impact topics.
Content Execution
- Objective: Create content that converts.
- Action: We develop engaging, informative content tailored to your ICP’s needs, showcasing your product or service as the solution.
- Outcome: High-quality content that not only ranks well but also attracts and nurtures leads.
What This Means for Your Business
- Lead Generation: We prioritize topics that attract potential customers actively seeking your solutions.
- Topical Authority: Your brand becomes the trusted expert in your industry.
- Market Dominance: We target low-competition, high-value keywords to give you a competitive edge.
Ready to Get Started?
- Initial Consultation: Let’s discuss your goals and define your ICP.
- Research Phase: We’ll conduct in-depth keyword and topic research.
- Validation Phase: Together, we’ll analyze and prioritize the most promising topics.
- Content Creation: We’ll craft content that resonates with your audience and drives results.
- Review and Adjust: We continuously monitor performance and adjust the strategy for optimal success.
Let’s work together
Partner with SERP BEAT and unleash the true organic search power for your B2B SaaS business.